First Horizon Bank proposed to launch an Affinity Card Program that would “showcase the bank's footprint and what makes it great, generating involvement from clients and associates, and creating tangible examples of their ‘best of big and small bank’ values. The final idea would incorporate unique card art as part of the ideas and feature local artists in the deliverables.”

First Horizon Bank requested a recommendation to make this campaign actionable in the marketplace along with ideas for potential media placement.